01
This presupposes a market opportunity for Moon App: with trading infrastructure and level of automation that is comparable to a centralized exchange, but without the need to be exposed to counterparty and centralization risks.
02
This move towards non-custodial platforms is highlighted by a recently launched centralized exchange EDX Markets, backed by by the biggest firms in traditional finance: Citadel Securities, Fidelity Investments and Charles Schwab
03
Moon App is the only platform enabling automated, non-custodial altcoin trading with a focus on retail users en masse.
04
Similarly to Moon App, EDX Markets does not hold user funds. However, the platform intends to serve institutional traders and major assets in the market